Need Some Inspiration?

Eco-Barrons on the Way

A new book set for release next month, Eco Barons, profiles and praises champions of the environment. According to the Times write up, it might be too far reaching in its scope, offering only the briefest profile of a few too many people. Regardless, the idea that people, as individuals, are change-makers is not to be lost. And I am certainly going to do some reading on environmental barrons when I can.

aspensMy one concern, beyond the brevity of profiles, is that cherry picking the best parts of certain stories is problematic. For example, writing about Roxanne Quimby, the entrepreneur behind the Burt’s Bees product line is a great idea. And talking about the money she amassed upon selling her share of the business ($360 million,) which is now going toward the creation of a 3.2 million acre reserve in the woods of Maine, is also book worthy. But I can’t help but recall that Clorox is now the major stakeholder in Burt’s Bees. You can draw your own conclusions. I will do no preaching. But I do think that this is also worth pointing out. We can’t just look at environmental protection as isolated. Creating reserves in the woods is great, of course. The culture of preservation and national forestry in the United States is, in my opinion one of the best parts of America. But there is something to be said for not only spatial preservation, but also looking at the entire life time of a product, a supply chain and what happens when we sell our shares of our small, organic, company.

Again, I am still planning on reading this book. We need more eco-inspiration. But we also need the whole story.


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