New Ways to Support the Local Food-Shed

Regarding fresh, local food in the city, I feel like a veteran to many models. I have been a member of multiple Community Supported Agriculture (CSA) programs–and experienced the vegetable anxiety/overload that can come with that. “I can’t possibly go out this weekend. My greens will go bad.” I love the farmers market, but buying food for the week there is not an option. And finally, these days I am a (not-suspended!) member of the Park Slope Food Coop.

All of these options have benefits and drawbacks, conveniences and hassles, but they all help us support local, fresh food supplies, which is mutually beneficial for both producers and consumers.

I recently had the pleasure of meeting Mallory Sustick who is involved in a new farm to table (via the internets) project called Plovgh (pronounced plough).  You will notice that their site is still in development, but as it says on there already, “Plovgh is a way to find, purchase, and receive food from farms.” It is sort of a hybrid, mash-up of many different models of sustainable food procurement in New York City. It is like a farmers market because there is no middle-man: You buy products based on certain farmers offerings, through Plovhgs website. It is like a CSA, because there is a specific pick up point in your neighborhood where you go get your goodies. And well, actually, nothing is really like the Park Slope Food Coop. It is, after all, the largest working food coop in the country. But you get my point. The Plovghs model will connect people to local farmers on their terms and schedule, at prices that are comparable to existing offers for such foods.

Check out their website and sign up to receive updates and news. You can follow them on twitter too @plovgh. [Image credit: Hand Plough by Frankie Roberto, on Flickr.]


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